Work Experience


Marketing Strategist
May 2014 – Present

  • Consults with B2C and B2B businesses on digital marketing strategy and planning
  • Provides social media channel development and maintenance services
  • Consults on digital acquisition strategy and audience management
  • Optimizes analytics reporting and creates dashboards for all levels of organizations
  • Provides project management and marketing services for events, exhibitions, and product launches



Director of Acquisition Marketing & Audience Development
December 2017 – June 2019

  • Led efforts in audience acquisition and development for all Opry Entertainment brands achieving total digital audience growth of over 25% in six months from 6M to 7.6M
  • Managed five to six-figure digital marketing budgets for multiple entertainment, tourism, and restaurant brands
  • Developed and executed strategic marketing strategies that best leveraged available promotional tactics and known audience motivations in Tennessee, New York, and Oklahoma markets
  • Improved the customer experience to drive core business objectives via digital touchpoints at each stage of the customer journey
  • Optimized email communications and overall strategy through testing, segmentation, and personalization
  • Developed digital presence for new and expanding restaurant brand and grew an audience of over 70k by the end of the first year
  • Monitored progress and results of marketing campaigns, provided actionable insights, and adjusted strategy accordingly
  • Identified key customer data-points and ensured that all data was being gathered, connected, and securely stored in various systems
  • Maintained data privacy compliance throughout all marketing efforts
  • Effectively led a team of marketing managers and specialists to continuously innovate and accomplish company goals


Grand Ole Opry

Senior Marketing Manager, Digital
August 2015 – December 2017

  • Managed social media strategy development and execution in order to maximize engagement and achieved growth of 1M total followers
  • Developed and managed comprehensive marketing plans for the Grand Ole Opry’s digital properties
  • Ensured that the website was properly maintained, optimized for search and mobile, and oversaw major site updates
  • Executed all email marketing campaigns, optimized email communication strategy to maximize opens and clicks, and maintained customer database
  • Managed a six-figure advertising budget and fostered a shift towards a digital-first approach to marketing
  • Managed relationships with outside agencies to execute paid digital advertising strategy for social media, search, display, and retargeting
  • Directed an internal marketing team of three specializing in website, social media, and content development


Digital Marketing Manager
July 2011 – August 2015

  • Developed social media and email marketing strategies to increase awareness and generate ticket sales revenue for the Grand Ole Opry
  • Developed and managed a comprehensive editorial calendar
  • Planned, produced, and tested compelling content for Facebook, Twitter, Instagram, and Vine and partnered with artists and influencers to reach new audiences, grow social media communities, and increase engagement and brand loyalty
  • Developed strategies to grow the customer and email database through sweepstakes, partnerships, and promotions
  • Engaged actively with the social media communities, addressing customer concerns and queries on a daily basis
  • Monitored and reacted to the constant evolution of social media tools, trends and applications to ensure the brands remain active in the proper channels
  • Analyzed and reported the effectiveness of digital marketing campaigns, and advised members of the marketing team and senior management on social media best practices


Grand Ole Opry

Marketing and Sales Assistant
May 2007 – July 2011

  • Planned content for the MySpace and YouTube channels
  • Developed and managed the Opry’s first Twitter and Facebook accounts
  • Executed weekly email newsletters using multiple email service providers
  • Produced blogs, images, trivia, and other content for
  • Processed all invoices and assisted the Vice President of Marketing in managing a seven-figure marketing budget
  • Partnered with other attractions including the Gaylord Opryland Resort, Ryman Auditorium, General Jackson Showboat, and Wildhorse Saloon on marketing campaigns and promotions


Customer Service Representative
June 2003 – May 2007

  • Provided exceptional customer service for Grand Ole Opry guests in the ticket office and call center
  • Placed and managed ticket orders in various ticketing systems, including GDPR, Titan, Ticketmaster, and AudienceView
  • Offered recommendations on accommodations, dining, shopping, and other activities in Nashville