DIGITAL MARKETING CONSULTANT
Marketing Strategist
May 2014 – Present
- Consults with B2C and B2B businesses on digital marketing strategy and planning
- Provides social media channel development and maintenance services
- Consults on digital acquisition strategy and audience management
- Optimizes analytics reporting and creates dashboards for all levels of organizations
- Provides project management and marketing services for events, exhibitions, and product launches
OPRY ENTERTAINMENT
Director of Acquisition Marketing & Audience Development
December 2017 – June 2019
- Led efforts in audience acquisition and development for all Opry Entertainment brands achieving total digital audience growth of over 25% in six months from 6M to 7.6M
- Managed five to six-figure digital marketing budgets for multiple entertainment, tourism, and restaurant brands
- Developed and executed strategic marketing strategies that best leveraged available promotional tactics and known audience motivations in Tennessee, New York, and Oklahoma markets
- Improved the customer experience to drive core business objectives via digital touchpoints at each stage of the customer journey
- Optimized email communications and overall strategy through testing, segmentation, and personalization
- Developed digital presence for new and expanding restaurant brand and grew an audience of over 70k by the end of the first year
- Monitored progress and results of marketing campaigns, provided actionable insights, and adjusted strategy accordingly
- Identified key customer data-points and ensured that all data was being gathered, connected, and securely stored in various systems
- Maintained data privacy compliance throughout all marketing efforts
- Effectively led a team of marketing managers and specialists to continuously innovate and accomplish company goals
RYMAN HOSPITALITY PROPERTIES:
Grand Ole Opry
Senior Marketing Manager, Digital
August 2015 – December 2017
- Managed social media strategy development and execution in order to maximize engagement and achieved growth of 1M total followers
- Developed and managed comprehensive marketing plans for the Grand Ole Opry’s digital properties
- Ensured that the website was properly maintained, optimized for search and mobile, and oversaw major site updates
- Executed all email marketing campaigns, optimized email communication strategy to maximize opens and clicks, and maintained customer database
- Managed a six-figure advertising budget and fostered a shift towards a digital-first approach to marketing
- Managed relationships with outside agencies to execute paid digital advertising strategy for social media, search, display, and retargeting
- Directed an internal marketing team of three specializing in website, social media, and content development
Digital Marketing Manager
July 2011 – August 2015
- Developed social media and email marketing strategies to increase awareness and generate ticket sales revenue for the Grand Ole Opry
- Developed and managed a comprehensive editorial calendar
- Planned, produced, and tested compelling content for Facebook, Twitter, Instagram, and Vine and partnered with artists and influencers to reach new audiences, grow social media communities, and increase engagement and brand loyalty
- Developed strategies to grow the customer and email database through sweepstakes, partnerships, and promotions
- Engaged actively with the social media communities, addressing customer concerns and queries on a daily basis
- Monitored and reacted to the constant evolution of social media tools, trends and applications to ensure the brands remain active in the proper channels
- Analyzed and reported the effectiveness of digital marketing campaigns, and advised members of the marketing team and senior management on social media best practices
GAYLORD ENTERTAINMENT:
Grand Ole Opry
Marketing and Sales Assistant
May 2007 – July 2011
- Planned content for the MySpace and YouTube channels
- Developed and managed the Opry’s first Twitter and Facebook accounts
- Executed weekly email newsletters using multiple email service providers
- Produced blogs, images, trivia, and other content for opry.com
- Processed all invoices and assisted the Vice President of Marketing in managing a seven-figure marketing budget
- Partnered with other attractions including the Gaylord Opryland Resort, Ryman Auditorium, General Jackson Showboat, and Wildhorse Saloon on marketing campaigns and promotions
Customer Service Representative
June 2003 – May 2007
- Provided exceptional customer service for Grand Ole Opry guests in the ticket office and call center
- Placed and managed ticket orders in various ticketing systems, including GDPR, Titan, Ticketmaster, and AudienceView
- Offered recommendations on accommodations, dining, shopping, and other activities in Nashville