DIGITAL MARKETING CONSULTANT

Marketing Strategist
May 2014 – Present

Consults with B2C and B2B businesses on digital marketing strategy and planning
Provides social media channel development and maintenance services
Consults on digital acquisition strategy and audience management
Optimizes analytics reporting and creates dashboards for all levels of organizations
Provides project management and marketing services for events, exhibitions, and product launches

Led efforts in audience acquisition and development for all Opry Entertainment brands achieving total digital audience growth of over 25% in six months from 6M to 7.6M
Managed five to six-figure digital marketing budgets for multiple entertainment, tourism, and restaurant brands
Developed and executed strategic marketing strategies that best leveraged available promotional tactics and known audience motivations in Tennessee, New York, and Oklahoma markets
Improved the customer experience to drive core business objectives via digital touchpoints at each stage of the customer journey
Optimized email communications and overall strategy through testing, segmentation, and personalization
Developed digital presence for new and expanding restaurant brand and grew an audience of over 70k by the end of the first year
Monitored progress and results of marketing campaigns, provided actionable insights, and adjusted strategy accordingly
Identified key customer data-points and ensured that all data was being gathered, connected, and securely stored in various systems
Maintained data privacy compliance throughout all marketing efforts
Effectively led a team of marketing managers and specialists to continuously innovate and accomplish company goals

Managed social media strategy development and execution in order to maximize engagement and achieved growth of 1M total followers
Developed and managed comprehensive marketing plans for the Grand Ole Opry’s digital properties
Ensured that the website was properly maintained, optimized for search and mobile, and oversaw major site updates
Executed all email marketing campaigns, optimized email communication strategy to maximize opens and clicks, and maintained customer database
Managed a six-figure advertising budget and fostered a shift towards a digital-first approach to marketing
Managed relationships with outside agencies to execute paid digital advertising strategy for social media, search, display, and retargeting
Directed an internal marketing team of three specializing in website, social media, and content development

Developed social media and email marketing strategies to increase awareness and generate ticket sales revenue for the Grand Ole Opry
Developed and managed a comprehensive editorial calendar
Planned, produced, and tested compelling content for Facebook, Twitter, Instagram, and Vine and partnered with artists and influencers to reach new audiences, grow social media communities, and increase engagement and brand loyalty
Developed strategies to grow the customer and email database through sweepstakes, partnerships, and promotions
Engaged actively with the social media communities, addressing customer concerns and queries on a daily basis
Monitored and reacted to the constant evolution of social media tools, trends and applications to ensure the brands remain active in the proper channels
Analyzed and reported the effectiveness of digital marketing campaigns, and advised members of the marketing team and senior management on social media best practices

Planned content for the MySpace and YouTube channels
Developed and managed the Opry’s first Twitter and Facebook accounts
Executed weekly email newsletters using multiple email service providers
Produced blogs, images, trivia, and other content for opry.com
Processed all invoices and assisted the Vice President of Marketing in managing a seven-figure marketing budget
Partnered with other attractions including the Gaylord Opryland Resort, Ryman Auditorium, General Jackson Showboat, and Wildhorse Saloon on marketing campaigns and promotions

Provided exceptional customer service for Grand Ole Opry guests in the ticket office and call center
Placed and managed ticket orders in various ticketing systems, including GDPR, Titan, Ticketmaster, and AudienceView
Offered recommendations on accommodations, dining, shopping, and other activities in Nashville